What customers say

How leaders use Hupside to see where original thinking lives on their teams

“What surprised me was that some of the people who did really well coming up with their own ideas saw the biggest drop when they tried to use AI.”
“I had been wondering whether my team was ready to work with AI, and how they would adapt. We used the Hupchecker and I was amazed at the insights that I received. We now have a roadmap for AI adoption that plays to my team members strengths.”
How it works

How Hupside measures originality

Hupmapper and Hupchecker use the same method. Both measure how far work sits beyond common AI, and your team decides what that originality is worth.

When everything reads well, originality is harder to see.

Common AI is the polished, familiar output produced from a basic prompt. Publish it without a review and you get AI slop: content that sounds fine but repeats what everyone else is saying.

Built to work next to AI detection tools and editorial review.

AI detection tools estimate whether a person or a model wrote something. Hupside measures how far the ideas themselves sit beyond common AI, regardless of what tools were used, giving reviewers a helpful first read.

Backed by 10+ years of peer-reviewed research.

Hupside's method comes from co-founder and CTO Dan Johnson's research on measuring original thinking. See the research.
1

Take the OIQ Challenge inless than 5 minutes

Complete a short, science-backed prompt challenge. No preparation needed — just your most original thinking. The assessment captures how you respond relative to AI and peer benchmarks.
2

Get your OIQ score, archetype,and insights

Complete a short, science-backed prompt challenge. No
preparation needed — just your most original thinking. The assessment captures how you respond relative to AI and peer benchmarks.
3

Execute your team playbook based on your scores

Complete a short, science-backed prompt challenge. No
preparation needed — just your most original thinking. The
assessment captures how you respond relative to AI and
peer benchmarks.
Use cases

Built for teams where originality is the goal

Hupside fits best where originality is the explicit objective, from marketing and editorial work to classrooms and government analysis.

Marketing and Editorial Teams

Score blog posts, campaigns, and stories before they publish, and keep AI slop out.

Education

A signal of performance on essays and assignments when originality is a goal.

Government & Contractors

Measure whether analytical work goes beyond polished output. Available through Carahsoft.
Everything you need to know

Frequently Asked Questions

What is Hupside?

Hupside is an original intelligence scoring platform for content and the teams that create it. We measure Original Intelligence, the capacity to create originality beyond common AI, and build the tools to apply it. Hupside has two live products. Hupmapper scores how far a piece of content diverges from what common AI would produce, and Hupchecker measures Original Intelligence capacity in people and teams.

What is Original Intelligence?

Original Intelligence is the measurable capacity to create originality beyond common AI. It describes the differentiated thinking, judgment, and novelty that stay scarce once AI makes polished output cheap and abundant. Original Intelligence is its own measurement standard, separate from creativity scores, IQ tests, personality assessments, and AI detectors. Hupside measures how original a person's thinking or a piece of work is compared to common AI, and the people using that measurement decide what it's worth to them. Original Intelligence is the new standard for measuring originality beyond common AI.

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Why does Original Intelligence matter now?

AI has made polished output cheap and abundant, which has led to what Hupside calls signal collapse. Credentials, deliverables, essays, and other written work used to prove effort, judgment, and expertise. Now nearly everything reads well, so hiring managers, educators, and business leaders lose the ability to tell what is original. Original Intelligence gives them a signal built for that condition.

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What is Hupmapper?

Hupmapper is Hupside's originality scoring tool for writing. Paste in a piece of content and Hupmapper returns an Originality Intensity (OI) score from 0 to 300, showing how far the writing diverges from what common AI would produce for the same task. It also breaks the document into Originality Zones so you can see where the original thinking sits. Hupmapper scores the work in how far it diverges from common AI, independent of how that work was created. Try Hupmapper.

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What is Hupchecker?

Hupchecker is Hupside's tool for measuring Original Intelligence in people and teams. Participants complete a 12 to 15 minute interactive experience with open-ended prompts, and no preparation is needed. Each person receives an OIQ Profile with an OIQ Score, an OIQ Archetype, and contribution signals that show how they pair with AI and with other people. Leaders see results for each individual and across the team in the Hupchecker dashboard.

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What is the difference between an Originality Intensity score and an OIQ Score?

Both are calibrated against common AI, and each one measures something different. An Originality Intensity score comes from Hupmapper and describes one specific piece of writing on a 0 to 300 scale. An OIQ Score comes from Hupchecker and describes a person, measuring how far their responses tend to sit beyond what common AI would produce. Organizations use Originality Intensity for document review, output scoring, and use OIQ for training, development, and team design.

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Is Hupside an AI detector?

No. AI detectors try to determine whether AI was used to produce something. Hupside measures how much originality a piece of work or a person brings beyond common AI, regardless of which tools were involved. Someone who uses AI heavily can still earn a high Hupmapper score by pushing the result into new territory, and fully human writing can score low if it stays close to what common AI already produces.

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Who uses Hupside?

Hupside serves organizations that need a signal of performance when originality is a goal. That includes enterprise teams that need to know who is adding originality beyond common AI, higher education institutions evaluating applicants and student work, and government agencies and contractors that need original, auditable analytical work. Consulting and professional services firms, along with brand, marketing, and creative teams whose work depends on distinctive thinking, also use Hupside. Organizations in government, commercial, and education markets can purchase Hupside through Carahsoft.

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Is Hupside's measurement backed by research?

Yes. Hupside's scoring technology was invented by co-founder and CTO Dan Johnson, who has spent more than 10 years building tools for the automated measurement of original thinking. His peer-reviewed work includes the divergent semantic integration method published in Behavior Research Methods, the SemDis and CAP open research platforms, and the Maximum Associative Distance method for scoring novelty. His research collaboration with co-founder Dr. Adam Green, a Georgetown University neuroscientist, led to Original Intelligence. Hupside validates Originality Intensity against openly available datasets from peer-reviewed research, so outside researchers can replicate the analysis. Read more on Hupside's research page.

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How do I get started?

Individuals can paste your content into Hupmapper to see its Originality Intensity score, or take the OIQ Challenge to see their own OIQ Score and Archetype. Organizations that want to measure Original Intelligence across a body of work, a team, or an applicant pool can contact the Hupside team to talk through their use case.