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We’re always thinking about how originality and AI intersect, and we have a lot to say and research to share.
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Hupside CEO & Co-Founder Jonathan Aberman Joins Northern Virginia Technology Council Board of Directors Senior Executive Advisory Committee

Hupside, the only software company that measures and amplifies human originality, today announced that CEO & Co-Founder Jonathan Aberman has joined the Northern Virginia Technology Council (NVTC) Board of Directors Senior Executive Advisory Committee. In this role, Aberman will help guide NVTC's efforts to position Northern Virginia as a global leader in artificial intelligence and human-centered innovation.

Hupside Releases Playbook to Fix the AI Investment Problem

Despite billions spent on AI, organizations aren’t seeing real returns. Hupside’s new framework helps leaders unlock the missing ingredient: measurable human originality

Successful AI Transformation Using Original Intelligence

Hupside’s new product, Hupchecker, allows businesses and other organizations to avoid these errors and to realize Generative AI’s promise. Hupchecker provides a revolutionary, easy, and rapid assessment of a person’s use of original thinking to solve problems. In an AI-driven workforce, originality is the critical component of a person’s successful adoption of AI. Hupchecker users will know which employees have the ability to use originality after an AI transformation to help their business or organization create lasting competitive advantage.

Original Intelligence: the consulting industry’s last and best advantage

As Y Combinator targets consulting for disruption, success will belong to firms that offer what no AI can: the unexpected, unpatterned, and uncopiable.

Original Intelligence Is Missing Piece for Modern Hiring

Machines predict what’s likely. People invent what’s valuable.

Opinion: Original Intelligence Is the Missing Piece for AI Transformation

Limitations of AI agents and development drive growing needs for workforce development and “original intelligence.”

The Narcissism of AI

AI Is Flattening the Playing Field. Originality Is Now the Edge.

The new Trends in Artificial Intelligence report from BOND Capital — led by legendary analyst Mary Meeker — is widely viewed as one of the gold-standard analyses of where AI is taking the world.

Musk’s DOGE Reforms Redefine Federal Tech Recruiting

Former government and industry leaders debate whether Elon Musk’s involvement in federal workforce reforms will attract or deter tech talent.

Hupside Introduces New Category, Original Intelligence, and Responds to AI-driven Homogenization with the First Measurable Metric of Human Originality

Company Launches National Original Intelligence Week and Debuts OIQ Challenge to Measure Originality in the Age of AI-driven homogenization