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Our Approach

Built to catch slop before it publishes, not after

Hupchecker gives content, marketing, and communications leaders a way to see where original thinking lives on their team and put it to work.

Team-level visibility

See the Original Intelligence composition of an entire content or marketing team in one dashboard, alongside individual OIQ scores and archetypes.

Archetype-based routing

Pair Expanders, who push ideas outward, with Focals, who sharpen and commit to a single idea, so every piece gets both range and a point of view before it goes out.

Ongoing measurement, not a one-time scan

Original Intelligence is measured on a recurring basis as AI tools and habits change, so a team that scores well today doesn't quietly slide back toward AI-typical output next quarter.

Built for every model, including tomorrow's

Because Hupchecker measures a person's contribution beyond the baseline, results hold up as new models launch, unlike detection tools that need retraining with every vendor update.
How it Works

Find Original Value with Hupchecker

Hupchecker measures Original Intelligence in the people producing your content, not in the documents themselves, so the signal holds up long after a single draft is published.

01

Baseline your team's Original Intelligence

Every contributor completes a short, interactive Hupchecker challenge. No preparation needed. It captures how someone generates ideas relative to AI-typical output, not relative to their peers.

02

Get an OIQ Score and archetype for every writer

Each result includes an OIQ Score calibrated against AI baselines and an OIQ Archetype, Focal, Expander, Connecter, or Augmenter, that shows how that person naturally shapes ideas with or around AI.

03

Route drafts and reviews accordingly

Use the archetype mix to decide who drafts, who edits, and who reviews AI-assisted work before it publishes, so the pieces most likely to read as generic get a second look first.

Heading

Identify and develop original value beyond AI.

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Output converges

When everyone leans on the same models with the same prompts, college admission essays, grant proposals, cover letters, and market analysis start to read like they share an author. Increasingly, they do.

Detection tools ask the wrong question

AI detectors try to determine whether a human or a machine wrote something. That question gets harder to answer with every model release, and isn't the one that determines whether a piece is worth reading.

Trust erodes quietly

Once a reader suspects a piece is generic, they discount everything else you publish, including the work that took real judgment to produce.

State of State

AI usage by the numbers

Statistics from McKinsey's State of AI Report for 2025.

10M+

1. Get Started

Create an account and set up a challenge in minutes. Send a secure link to participants, no installation, no prior setup.

10M+

1. Get Started

Create an account and set up a challenge in minutes. Send a secure link to participants, no installation, no prior setup.

10M+

1. Get Started

Create an account and set up a challenge in minutes. Send a secure link to participants, no installation, no prior setup.
Everything you need to know

Frequently Asked Questions