Washington, D.C., September 3, 2025 — Hupside, the Original Intelligence company helping organizations identify, measure, and scale human originality in an AI-driven world, today announced the release of its latest white paper, Successful AI Transformation: Using Original Intelligence. The paper addresses a critical challenge: despite massive investment in Generative AI, most organizations fail to see meaningful financial returns from AI Transformation.
The white paper, which provides a playbook for leaders in government, industry, and investment to drive AI adoption that delivers lasting value, highlights that efficiency gains alone cannot sustain competitive advantage. Generative AI, while powerful, tends to homogenize outputs, eroding differentiation. To succeed, businesses must integrate Original Intelligence—the human capacity for originality—into their AI strategies.
“AI transformation to this point has been driven by technology adoption, said Jonathan Aberman, co-founder and CEO of Hupside. We weren’t surprised by recent surveys that show most efforts are not generating demonstrable returns on investments. This is because AI transformation is not just about technology, but about targeting and training the people who can use it well. This requires a new metric to identify these people rapidly.”
Hupchecker, Hupside’s proprietary SaaS assessment tool that measures originality through an Original Intelligence Quotient (OIQ), serves as a solution to the current shortcomings in AI transformation. By mapping employee responses into an idea space and categorizing them into archetypes, Hupchecker empowers organizations to build AI-ready teams, customize training, and track transformation progress. Hupchecker will publicly launch in mid-September with a private beta available now.
Adam Green, co-founder and Chief Scientist of Hupside, added, “AI is not a substitute for originality; it is a partner to it. The research behind our company shows that organizations combining AI efficiency with human originality will be the ones that thrive.”
The full white paper is available for download at [link]. To learn more about Hupside, visit hupside.com.
About Hupside
Hupside is a transformational platform that measures and elevates human originality. Backed by rigorous cognitive science and built for a world reshaped by AI, Hupside’s tools help individuals and organizations identify the ideas, talent, and thinking that spark true innovation. At the heart of the platform is the Hupchecker, a first-of-its-kind assessment that generates an Original Intelligence Quotient (OIQ)—a quantifiable measure of how individuals think beyond conventional and AI-generated ideas. Whether you're hiring a visionary, building a high-performing team, or preparing your workforce for what’s next, Hupside helps you lead with originality. To learn more, visit www.hupside.com or follow us on LinkedIn.
Media Contact:
Eileen Belden
REQ for Hupside
hupside@req.co
Photo by Dylan Gillis on Unsplash
